Fast forward to 2010 and it's another bold move for the company — Novak Djokovic in bold red flames.
Djokovic plays in either a black or white polo with red flames, printed on the chest and back. You can recognize items out of the Novak Djokovic product line by the heart in the Serbian tri-color with the white eagle. The Flame Merch polo is made of 100% polyester Interlock mechanical stretch. The shirt also features a two-piece crew neck with mesh underarms and sides. On the chest and back of the polo is printed the red Tacchini Flame logo.
Djokovic matches the crew with the Men's First Merch Short. These Djokovic signature shorts have his nickname "Nole" printed on the back waist. The short features an elastic waistband, side pockets and the same sublimated flame design on the legs.
Many famous players like John McEnroe, Jimmy Connors, Pete Sampras, Goran Ivanisevic, Martina Navratilova, Martina Hingis…wore the Sergio Tacchini logo. Djokovic is banking that Sergio Tacchini, a strong brand with a true tennis DNA, will help add to his tennis legacy, like those who boldly wore it before him.
Available online at Tennis Warehouse.