The Sony Ericsson Open has a long history around the world for its great tennis, but the excitement
and
innovation that the tournament brings to fans is not limited to the court. For the fifth consecutive year, the Sony Ericsson Open will bring fashion to the tennis fans — today, it was all about Fila.
Grabbing attention was the return of Fila's Heritage line of performance tennis apparel to its Spring ‘09 Collection. Fila’s design team dipped into the archives for inspiration to create this all new line that combines signature Italian styling with state of the art performance fabrications for both men and women.
The line’s simple melding of new and old tastefully integrate cutting edge performance elements into classic polos, crews, shorts, jacket and warm-ups. Adorned with the embroidered F-box Heritage patch logo to clearly define the special line, the fabrication of the line offer unsurpassed performance attributes to insure optimal comfort, ventilation and moisture wicking. Colored in classic Fila navy, red and white, each piece in the line integrates a uniquely Fila vintage design that Hall of Famer Bjorn Borg popularized in the 1970s.
Throughout the week Fila players Agnes Szavay, Svetlana Kuznetsova,
Anna Chakvetadze, Janko Tipsarevic and Marin Cilic were seen all seen
sporting outfits from new line.
The men’s heritage stripe polo with engineered yarn dye stripe design, features a self fabric collar, 4-button placket and side vents. The classic polo, that is straight from Fila’s design archives in Italy, features a snap contrast placket and contrast piping. The collection also includes shorts, jacket and warm-up pants.
Women’s Heritage speaks clearly to an old school appeal combining a clean, classic Fila true navy, red and white color palette in a definitive integrated collection cut from Fila’s performance Flat Poly Spandex Jersey. The centerpiece of the collection, the Heritage dress includes a feminine mesh ruffle at the cap sleeve and bottom hem. The draw-cord at the bottom hem allows the wearer to "customize" the look by either cinching the skirt or keeping an a-line shape. Fully utilizing the excellent draping qualities of the fabrication, the line melds old with new with a feminine twist. The collection’s cami-tank is a favorite of Anna Chakvetadze. The ruching on the center front and contrast twist back straps add to the overall look.
Balancing the line for all conditions are the jacket and pants in French Terry. The Heritage jacket features ruching on the top of sleeve and gathering at the back seam, striped rib collar, cuff and bottom. The jacket is not just for the court and is a great transitional piece. The Heritage polo includes gathering at top sleeve and textured stripe insert snap placket and rounded collar. The collection is complimented by versatile cami and razorback tanks, cap sleeve tops and skort with front overlapping panel.
Get in line with history when you wear the Fila Heritage Collection!
Available online at fila.com. Tickets to the Sony Ericsson Open are on sale now and can be purchased at sonyericssonopen.com.