It's All Diamonds For Maria Sharapova and Canon Powershot Cameras

Maria Sharapova and her dog Dolce will have starring roles in another campaign for Canon Powershot Cameras.

The new TV spot for Canon PowerShot shows fans with Elph cameras approaching Sharapova and asking to take a picture. Unfortunately, the picture they want (to her growing chagrin) is of her dog, Dolce. The ad will break on the first day of the 2008 U.S. Open. As part of the promotion and in anticipation of the tournament, the Sharapova will unveil five diamond-encrusted Canon PowerShot Elph cameras during an invitation-only event at "Canon Center Court" on Aug. 20 at South Street Seaport. The cameras, which will be given away, are worth around $12,000 each. The contest will run from August 20 to October 20 on the Powershot website.