Dapper Roger and Fashion-Forward Serena Make Fashion Statement At 2008 Wimbledon

Wimbledon and fashion have always been closely linked. Back in 1949 at the Championships, it was 'Gorgeous’ Gussie Morgan who caused a bit of stir with her lace-trimmed panties.

On day one of the Championships, it was Roger Federer and Serena Williams looking stunning in their specially made Nike outfits, that captured the eyes of the photographers.

Federer, who loves the traditions of the game, walked onto Centre Court in retro fashion— his herringbone-pattern, four-button cardigan with gold trim and a stylized F on a badge on his left chest  — was a throw back to Fred Perry and the old-school glamour of tennis style in the 1920s.

Meanwhile, Serena Williams made a fashion statement of her own. She made her first on court appearance of the fortnight wearing a white belted, thigh-length trench-coat, or Mackintosh. Underneath, was a simple white Nike dress.

These two top players and Nike have created a great way to embrace tradition, but with a modern twist on Wimbledon whites.

For more information go to Nike.com. Available online at Tennis Warehouse.