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This collection portrays the outstanding high-end collection of Adidas women. The range offers functional yet stylish products. Loose fitting and long silhouettes together with pleats and a layering look express the inspiration of lightness in apparel.
The popular Serb's U.S. Open outfit features a ClimaCool pull-on skort 
Ivanovic is ready for the runway or the tennis court.
Available online at Tennis-Warehouse.
Maria Sharappova and a slew of lookalikes took to the streets of Manhatten this week to help Canon
unveil its latest line of PowerShot digital cameras.
Throughout the week, the lookalikes will be canvassing New York City posing for pictures.
The dozen or so "Maria Sharapovas" as they have been dubbed, will also pop up in different New York City spots, part of a street-team effort in which consumers in the Big Apple can pose for pictures with the faux tennis stars.
With a 3.0-inch high-res color LCD and a stylish new look, smiling for the camera is easy. Inside, there's the DIGIC III IMage Processor, which gives you razor sharp images and faster functions. And the new Canon Genuine Face Detection Technology automatically adjusts focus, exposure and flash on up 9 faces, so you can always get the shot you want.
So from now on, just like Maria, make every shot a Powershot.
For more information go to canon.com. Available online at Amazon.com.
Tennis fashion at the 2007 U.S. Open won't just be limited to the players. Polo Ralph Lauren has designed the official uniforms for the umpires and ball boys and girls of the U.S. Open. All are wearing polo shirts in French navy with yellow accents from the RLX Tennis line. The linesmen and lineswomen are wearing chino bottoms. The ball boys are wearing matching navy shorts, while the ball girls are gracing the courts in French navy skirts with yellow ribbon stripes.
Polo seems to be enjoying the effects as the official clothing sponsor of the U.S. Open which includes outfitting close to 1,000 on-court officials, line judges and ball boys and girls, all emblazoned with the emblematic five-inch Polo pony that emerged with the launch of the partnership.
In 2006, the U.S. Open's Polo Ralph Lauren store, a 3,500-square-foot space inside Louis Armstrong Stadium, the average transaction was double the average purchase at the other stores on the grounds of the Billie Jean King National Tennis Center.
Polo and tennis was a relationship that just made sense, especially as its stars become more fashion-conscious. Shoppers were queued up outside the Polo boutique, waiting behind velvet ropes to get into the packed retail space and score clothes with the designer's new big pony logo.
Available online at www.ralphlauren.com
Hey guys, not only will you get your game on in these ventilating herringbone twill shorts featured in the July issue of Tennis Magazine; you also get two pairs of shorts for the price of one!
These shorts are plaid on one side and solid on the other so you can switch it up. In addition to being reversible, the Nike Heritage shorts feature elastic waistband with drawstring, mesh-lined side pockets at both sides, Dri-FIT mesh insert at inner thighs, embroidered Nike swoosh logo at left hem on plaid side, flocked US Open tennis crest at lower left hem on solid side, and an 11" inseam.
The athletic fit men's Nike Heritage Tee celebrates the Swiss tennis phenom with a high performance top crafted of breatheable Dri-Fit fabric and sporting a Federer "Just do it. Again" graphic.
You'll rule the court in this classic, 3-button men's Nike Heritage UV polo with regal tennis crest. Features ribbed collar and cuffs with contrasting trim, 3-button placket, left front pocket with contrast color piping, bottom hem vents at sides, embroidered Nike logo centered on pocket and a US Open tennis crest patch on the right sleeve.
The Nike U.S. Open Heritage collection is inspired by Roger Federer. Each item of clothing features a championship crest containing three crowns which symbolize his crowning achievements at the U.S. Open.
When great style meets versatility and makes for a unique look that's sure to make you a legend on the courts.
Available online at Tennis Warehouse.
The tennis superstar and retailer Steve & Barry's have announced they are creating the largest fashion collection ever launched by a female athlete. The collection, called EleVen™ by Venus Williams, features a wide assortment of classic, active lifestyle and performance looks, on-court as well as casual footwear, accessories, and more. The signature item in the line is the “V-Court,” a high performance, on-court sneaker.
Venus joins a growing stable of athletes and celebrities who have exclusive collections with the retailer, including Sarah Jessica Parker, Amanda Bynes, golfer Bubba Watson, Marbury and Ben Wallace of the NBA’s Chicago Bulls, whose $14.95 Big Ben shoes will hit Steve & Barry’s shelves to coincide with the 2007-08 NBA season in October.
The launch of EleVen includes over 120 pieces, including nine styles of athletic footwear in a wide variety of color ways, track suits, fleece outerwear, street active apparel, graphic t-shirts, puffy down jackets with removable sleeves, denim jackets and jeans, velour items, tote and gym bags, jewelry, sports socks and bras, and more.
EleVen marks Williams’ first-ever fashion line created with an exclusive retailer. Collaborating with a dedicated team of Steve & Barry’s designers, Williams has immersed herself in the creation of every piece. Having spent much of her personal time over the past several years receiving a formal education in fashion design, Williams is drawing upon her learning to create a collection that represents her confidence and energy on the court, and her personal style, femininity and fun personality off of it.
Another very personal touch — the name EleVen comes from the address of the home where she first lived in California, together with her sister Serena and the rest of her family.
Everything in EleVen will be priced at $19.98 and under, including the V-Court sneaker, which will retail for $14.98. While the price point is affordable, the quality of the V-Court is high-end, offering similar construction and styling as many of the most expensive tennis sneakers on the market.
It's hard to imagine that shoppers won't love this line.
Hitting store shelves in time for the Holiday Season this November, EleVen will be sold exclusively at Steve & Barry's stores nationwide. More information about EleVen and Steve & Barry's is available online at elevenbyvenus.com.
Maria Sharapova posed in her new Nike tennis dress, on the rooftop of Rockefeller Center in New York, that she will be wearing for her first round evening match as she defends her title at the 2007 U.S. Open. The crystal encrusted dress is inspired by the New York City skyline.
For Maria's night matches, designers worked with her to create a knee-length atomic red dress with a simple, flared shift silhouette in ultra lightweight Dri-FIT jersey. The Dri-FIT fabrication is elegant and sleek, delivering a fluid silhouette, ease of movement, moisture management, and breathability. No-sew constructed seams throughout not only provide a clean finish to the dress, but also guarantee minimum abrasion and maximum comfort.
Maria's evening dress literally and figuratively reflects the backdrop of the city at night. The front graphic design is patterned after the skyline with an abstract twist as the design is inverted and featured upside down. By incorporating more than 600 authentic Swarovski crystals, the result is a stunning neckline worthy of any red carpet appearance. The New York skyline is represented in the night dress by more than 600 Swarovski crystals.
For Maria's day matches, designers created a classic black and white dress with a simple, flared shift silhouette also done in an ultra lightweight Dri-FIT jersey. Designers also integrated New York's famous skyline into the day dress. Both aesthetic and functional, the abstract graphic -- depicting the inverted, angular shapes of Manhattan's towering buildings and shadows -- adorns the transparent fabric of the upper body. By using a laser-cut, heat bonded self fabric and a highly contrasting color combination; Nike has transformed this notorious landscape into a striking, negative-print effect.
Again, Dri-FIT fabrication delivers a fluid silhouette, ease of movement, moisture management, and breathability. The no-sew constructed seams offer minimum abrasion with maximum comfort. Atomic red, seamless shorts inject an added flash of color for an eye-catching finish.
Maria's shoes will be all-white with red soles to match the red of her dress. Black tongues on the shoes will complement her day outfit.
When she takes to the court for her first round match, Maria will also be carrying her brand new limited
edition Sharapova Prince Racquet Bag. The 6-pack racquet bag, has an exterior comprised primarily of stylish black patent leather with splashes of deep fuchsia velour in the Prince logo.
Aside from the 6-pack tour bag that Maria will carry, this limited addition Sharapova Collection will also offer a triple bag. These bags will be available for consumers November 1st.
The newly released Prince Ozone Seven is the new weapon of choice for #3 ranked Jelena Jankovic and will
be the racquet she'll be sporting at the 2007 US Open.
These improved O3 sticks infuse the O-ports with Prince's Carbon Wave Matrix Construction. Some of the benefits include an enhanced sweetspot and more stability, while maintaining the O3 technology of aerodynamics. In keeping with the comfort and maneuverability of the O3 Red, the Ozone Seven adds a nice blend of consistency and stability with power —providing a little added punch on both the volleys and serves while not conceding any of its softness and control.
Join the "O" Zone and see if it can propel you up the rankings as it has for Jankovic.
Available online at Tennis-Warehouse.
Kreiss has introduced the new AGK Ball Lounge Chair that was designed by Andre Agassi and Stefanie Graf
and is part of a complete Agassi Graf Collection that includes furniture designs for indoors and out.
Geometrical and appearing to "float on air", this lounge chair is made of hand-shaped, welded, powder-coated, weather-resistant steel wire that is hand-wrapped in dark brown polypropel synthetic rattan.
When looking at the spherically shaped frame and the US Open starting next week, one can't help but wonder if tennis somehow didn't influence this design. Anybody else see the similarities between the Unisphere in Flushing Meadows and the AGK Ball Lounge Chair?
Available online at Kreiss.com.
Former World #1 Ivan Lendl stumbled upon a Red/Red Trion:Z bracelet at the Stan Humphries Celebrity Tournament in 2006 and has been reluctant to remove it since.
And now, he won't have to. Lendl has signed up with the company as their official Tennis spokesman.
in addition to Lendl's endorsement, Trion:Z ionic/magnetic necklaces and bracelets are worn by professional athletes from the NFL, NBA, MLB, INDY Car, Tennis and over 200 professionals on the PGA TOUR, LPGA Tour and Champions Tour.
Trion:Z bracelets and necklaces are made with a unique material called “STAYERS” which has minus ion-producing minerals woven into the fabric to counteract the positive ion build-up which leads to excess fatigue, heightened sensitivity to pain, and reduced focus and concentration.
Trion:Z bracelets can be purchased at Amazon.com.
